Content that captures. Copy that converts.
Danny Randell
Writing Portfolio
I believe there's power in the written word to communicate, motivate, and inspire.
Portfolio of Work
Past & Present
My Work for Helcim Inc.
I've written dozens of articles for the team at Helcim since the start of 2021, and covered a range of topics such as :
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Small Business Advice
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Payments Industry News
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Credit Card Processing
Working with Helcim meant constantly pivoting, staying creative, and meeting tight deadlines.
Collaboration with Local Laundry
In the fall of 2021, I had the privilege of authoring two SEO optimized articles for a Calgary clothing company that's making a difference in the fashion industry. The themes of these articles were:
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Sustainability in fashion
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Buying Canadian made clothing
Making History Fun with My Vintage Lifestyle
My Vintage Lifestyle is a living history blog and brand. History is one of my biggest passions, and writing this article on the Spanish Flu was a great way to put my historical training to work in an engaging way.
"There is no more important element in the technique of [writing!] than the continual employment of the best possible word."