Portfolio of work.
Professional writing
My work for Brightspot
Brightspot was a startup attempting to disrupt the e-learning industry. I wrote blog content, in-app copy, and email copy for them. Some of our blogs talked about:
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Power skills
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Wellness
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Productivity at work
My work for Helcim
I wrote dozens of articles for the team at Helcim in 2021, covering a range of topics like:
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Small business advice
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Payments industry news
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Credit card processing
Working with Helcim meant constantly brainstorming, pivoting quickly, and meeting tight deadlines.
My work for Local Laundry
I had the pleasure of writing optimized blog posts for a Calgary clothing company that's making a difference in the fashion industry. The themes of those articles were:
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Sustainability in fashion
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Buying Canadian-made clothes
Digital Search Ad samples
Google's Digital Search Ads are funnelling leads to websites every day. When users search for something, your ad might give them the answer they're looking for—but does it pull them in? Here are some ads I've written that are carefully crafted to conform to Google's character count limit:
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Calgary Zoo Polar Bear Ads
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Helcim Pricing Ads
Books
Have Rations, Will Cook! Is a wartime ration recipe book compiled and edited by Danny. Now available on Amazon or at The Military Museums.